The Story of Selika

A Tale of Two Celicas

The story of "Selika" begins not in a boardroom, but in a garage. It starts with Hinrik's first car, a Toyota Celica, which sparked a lifelong passion for automobiles. Years later, this passion led him to purchase another Celica, a classic model that he meticulously restored over three years. This project was more than just a hobby; it was an exercise in dedication, precision, and an appreciation for hard, manual labor.

From Restoration to Innovation

As Hinrik's career in data analytics grew, the name "Selika" was born as a clever play on words. It merges his admiration for the **Celica** with the foundational SQL command, **SELECT**—a nod to the world of data that defines our consultancy work. The name perfectly encapsulates our core values: the hands-on dedication of a classic car restoration and the analytical precision required to 'select' the insights that drive business success.

The journey begins: Hinrik's first Celica, which sparked a lifelong passion.

A new chapter: The second Celica, a classic model, as it was before the three-year restoration began.

Under the hood: A look at the old engine before the overhaul.

The original finish: The car's old paintjob, ready for a fresh start.

Heart of the machine: The original motorblock, the core of the restoration challenge.

Reborn: The motorblock, meticulously restored and ready for a new life.

The first drive: A milestone moment as the restored Celica hits the road for a test drive.

A fresh coat: The stunning results of the new, professional paintjob.

The finishing touch: The new convertible top is fitted, bringing the exterior restoration to a close.

The final result: After three years of dedication, the Celica restoration is complete. A testament to passion and perseverance.