Selika

Building Legacies, One Venture at a Time.

Hinrik Josafat Atlason presenting Atlas Primer on stage

Atlas Primer

Incubated company and majority ownership.

H.J. Atlas

HJ Atlas

Management training.

Selika Consulting

Selika Consulting

Management advisory.

Kaviar Design Iceland

Kaviar Design

Jewelry maker and designer.

D14 Real Estate

D14

Rental of housing and office spaces.

Investments in Emerging Markets

Investments

Investments into emerging markets.

Ear Wax 9 Voice Assistant

Ear Wax 9

The worlds first voice assistant for windows.

Brain-Computer Interfaces

Brain-Computer Interfaces

Early explorations into the future of human-computer interaction.

About Selika

Selika is a holding company operating at the intersection of technology, management, and real estate. Our portfolio is a testament to a long history of innovation, from pioneering early voice assistant technology to incubating modern ventures like Atlas Primer.

Our philosophy is rooted in innovation and a firm belief that the future is shaped by the makers of the world. Our activities span real estate management and strategic investments, reflecting a diverse and forward-thinking approach. At our core, we are a family office and incubation studio dedicated to building and nurturing the ideas that will define tomorrow.

The Origin of the Name Selika

Discover the story behind the name Selika, a blend of passion, perseverance, and purpose.

Read the Story